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Tech and Product Innovation Series – How Insider Inc. is Leveraging First Party Data for Advanced Advertising Strategies

July 16 @ 12:00 pm - 12:45 pm

Zoom Video Event

If you are a DCN publisher member, please be sure to log in or register to access the session video.  Link appears below the speaker’s headshot.

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

The impending death of third party-cookies, advertisers are becoming data-poor and publisher’s first-party data is becoming the dominant currency in the digital ad market. Based upon Insider Inc.’s advanced advertising strategies, which led to the launch of their own ad targeting and reporting tool called Sága earlier this year, this interactive session will help publishers effectively leverage first party data to build direct relationships with media buyers.

Thanks to our sponsor!

Permutive Logo

  • Jana Meron

    SVP, Programmatic & Data Strategy

    Insider Inc.
  • Kristy Schafer

    VP, Americas