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Subscription Innovation Series – The Numbers That Matter in Subscriptions

September 3, 2020 @ 12:00 pm - 12:45 pm | Zoom Video Event

Featured Speakers

  • Michael Silberman

    SVP, Strategy


A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one said change is easy. Join us for an open conversation about the opportunities and the challenges in building reader revenue and subscription businesses.

Learn from Piano’s latest research on acquisition and retention, including the COVID-19 pandemic subscription surge. Michael Silberman, Piano’s SVP of Strategy will share data and insights from Piano’s subscription benchmarks.


  • AdFabric is pioneering AI-powered, context-based, in-video product integration. Viewers want shorter commercial interruptions and publishers must grow revenue so AdFabric developed a solution that integrates advertising into the fabric of the video itself, beautifully, seamlessly and all within the publisher’s control. AdFabric’s AI platform recommends ad/product placement opportunities based on the context of the video and then seamlessly integrates ads and products into the video based on a target audience. Seamless and thoughtful product integration keeps viewers happy as there is less interruption and advertisers are happy because integrated product placements are un-skippable, immersive and engaging. The AdFabric product placement technology unlocks new and sustainable advertising revenue for publishers while supporting an excellent consumer experience.
  • MPP Global delivers eSuite, the world’s smartest subscriber management & billing platform providing publishers with the freedom to monetize digital content and print publications in real time. eSuite provides next generation print subscription management and accelerates digital revenues, whilst future-proofing infrastructure capability. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include The Times, McClatchy, L’Équipe, Daily Mail, Torstar, Yomiuri Shimbun, Organizacion Editorial Mexicana and American City Business Journal.
  • Piano is a fast-growing enterprise SaaS company with operations in Philadelphia, Amsterdam, London, New York City, and elsewhere globally. We provide enterprise software to the world’s leading media companies, including NBC Universal, the Economist, Condé Nast, Techcrunch, Bloomberg, and Hearst. Our software enables these companies to create customized digital experiences for users, restrict and sell access to content online, and analyze user behavior in order to drive engagement, loyalty, and revenue.
  • Sailthru, part of CM Group’s family of brands, helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.