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Subscription Innovation Series – Subscription Growth In the Midst of COVID

August 20 @ 12:00 pm - 12:45 pm

Zoom Video Event

If you are a DCN publisher member, please be sure to log in or register to access the session video.  Link appears below the speaker’s headshot.


A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations a more diversified revenue approach that includes subscriptions and memberships. But no one said change is easy. Join us for an open conversation about the opportunities and the challenges in building reader revenue and subscription businesses.

Publishers had a boost in subscription growth at the beginning of the COVID pandemic. Now, months into the crisis, they are analyzing new subscriber behavior to formulate content strategies, and to understand on-going acquisition tactics and how to retain new audiences. This discussion will focus on current subscription trends and cover what’s next, as we move towards a post-COVID era.

Speakers

  • Megha Garibaldi is Director, Consumer Strategy at The Guardian
  • Lindsay Horrigan is the General Manager of Subscriptions and the Global Head of Consumer Marketing at Bloomberg Media

 

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  • Megha Garibaldi

    Director, Consumer Strategy

    The Guardian
  • Lindsay Horrigan

    GM, Subscriptions; Global Head of Consumer Marketing

    Bloomberg Media