Research / Insights on current and emerging industry topics
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Higher prices lift spending as subscription habits shift
DCN’s latest subscription research finds that rising prices are pushing household spending higher, even as consumers adjust their mix of streaming, news, and digital services.
October 12, 2026 | By Rande Price, Research VP – DCN
Spending climbs but consumers shift subscriptions toward value
August 10, 2026 | By Rande Price, Research VP – DCN
Consumers rebalance digital subscriptions around value
May 29, 2026 | By Rande Price, Research VP – DCN
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Research
DCN’s new research: Trust as a Proxy for Brand Value
December 6, 2017 -
Research
DCN and Reuters Institute studies align: Trust is key for the success of digital media
December 6, 2017 -
Research
Research proves it: Viewable marketing campaigns get results (but how much is enough?)
November 29, 2017 -
Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 -
Research
From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 -
Asking the right questions to stop information disorder
November 8, 2017 -
Research
Consumers demand increased transparency from tech platforms
November 1, 2017 -
Research
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Perspectives
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Research
PEN America offers six-step game plan to combat fake news
October 18, 2017 -
Perspectives
The state of programmatic native in 2017
October 17, 2017 -
Research
Media teams strive to adapt, but struggle to keep pace with digital
October 11, 2017