/ An inside look at the business of digital content
Archive
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Incontext Video
YouTube’s success is a great sign for CTV
April 27, 2022 | By Todd Krizelman, CEO – MediaRadar
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Incontext Perspectives
5 ways media companies can better reach — and engage with — Gen Z
April 26, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
Contextual may be a better alternative to behavioral advertising
April 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clearing up misconceptions to make way for addressability
April 25, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Research
Audiences climb for OTT and mobile video viewing
April 22, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Rethinking ad spend: The science supports premium digital video
April 22, 2022 | By Mark Lollback, Global Chief Strategy and Growth Officer – Oovvuu -
Incontext Innovation
Publishers try a fraction of the news for a fraction of the cost
April 21, 2022 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of April 21, 2022
April 21, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
DMPs and SSPs joining forces: a new trend in the privacy era
April 20, 2022 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Research
Understanding low-trust audiences and how to reach them
April 19, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Perspectives
Why advertisers are embracing addressable TV
April 18, 2022 | By Amy Bornong, Content Marketing Manager – Smart AdServer -
Incontext Advertising
The battle for cross-platform measurement has created the perfect storm
April 14, 2022 | By Charlotte Ricca – Independent Media Reporter