/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Digital trust and safety: Do you have what it takes?
May 4, 2022 | By Chris Olson, CEO & Co-Founder—The Media Trust
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Incontext Research
The value of a shared experience: co-viewing and CTV
May 3, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clickbait ads have no place in publishers’ monetization strategy
May 2, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
DCN’s must reads: week of April 28, 2022
April 28, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
Doubling down on personalizing the reader experience
April 28, 2022 | By Jason Langsner, Senior Product Manager – WaPo 360 -
Incontext DE&I
Inside the BBC 50:50 project’s equity efforts–which go beyond gender
April 27, 2022 | By Nina Goswami, Creative Diversity Lead and journalist – BBC -
Incontext Video
YouTube’s success is a great sign for CTV
April 27, 2022 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
5 ways media companies can better reach — and engage with — Gen Z
April 26, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Advertising
Contextual may be a better alternative to behavioral advertising
April 26, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Clearing up misconceptions to make way for addressability
April 25, 2022 | By Jessica Werner, Senior Director, Publisher Development – ID5 -
Incontext Research
Audiences climb for OTT and mobile video viewing
April 22, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Rethinking ad spend: The science supports premium digital video
April 22, 2022 | By Mark Lollback, Global Chief Strategy and Growth Officer – Oovvuu