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Archive
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Incontext Perspectives
DCN’s must reads: week of June 9, 2022
June 9, 2022 | By Michelle Manafy, Editorial Director – DCN
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Incontext Advertising
Publishers hold a strong hand for the future of advertising; now they must play it wisely
June 7, 2022 | By Katie Millington, Head of North America Publisher Sales – Permutive -
Incontext Research
How ad-supported options are shaping the future of video streaming
June 6, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Perspectives
Why publishers should be advertising on audio to improve ROI
June 3, 2022 | By Jay Kulkarni, CEO – Theorem Inc. -
Incontext Perspectives
DCN’s must reads: week of June 2, 2022
June 2, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Europe’s CTV audience is switched on for ads
June 1, 2022 | By Stefanie Briec, Director, Head of Demand Sales UK & International AudienceXpress – FreeWheel -
Incontext Video
Streaming is for everyone: three strategic considerations
May 31, 2022 | By Christy Tanner – Founder, Coraly Partners & Chair, Swerve Sports -
Incontext Policy
The FTC is about to enter a new era
May 26, 2022 | By Chris Pedigo, SVP Government Affairs – DCN -
Incontext Perspectives
DCN’s must reads: week of May 26, 2022
May 26, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Advertising
How to increase revenue by cutting ties to indirect demand sources
May 25, 2022 | By Ron Silva, Director of Publisher Account Management – Nativo -
Incontext Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN -
Incontext Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify