/ An inside look at the business of digital content
Archive
-
Incontext Research
Publisher demographics are more effective than data-brokered targeting
May 24, 2022 | By Rande Price, Research VP – DCN
-
Incontext Advertising
Winners from the CTV boom to be decided by early measurement adoption
May 23, 2022 | By Andrew Smith, SVP Product, Publisher – DoubleVerify -
Incontext Perspectives
DCN’s must reads: week of May 19, 2022
May 19, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Innovation
How social audio supports The Washington Post’s “adoption, addiction, and affection” strategy
May 19, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Perspectives
Where conversations fit into your paywall strategy
May 18, 2022 | By Joel Bejar, SVP Business Development – OpenWeb -
Incontext Research
Publishers’ video focus among major shifts for 2022
May 17, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Incontext Perspectives
On the Anniversary of ATT, two players to watch are Snap and Facebook
May 16, 2022 | By Mike Woosley, COO – Lotame -
Incontext Perspectives
Diversify strategies to survive “peak subscription”
May 13, 2022 | By Dushyant Khare, Co-Founder & Chief Commercial Officer – Fewcents -
Incontext Perspectives
Five big leadership challenges facing the media industry
May 12, 2022 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Perspectives
DCN’s must reads: week of May 12, 2022
May 12, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Why you need to unlock the hidden value of anonymous users
May 11, 2022 | By Mark Zohar, President & COO – Viafoura -
Incontext Research
Streaming drives this year’s upfronts
May 10, 2022 | By Rande Price, Research VP – DCN