/ An inside look at the business of digital content
Archive
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Incontext Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN
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Incontext Perspectives
DCN’s must reads: week of May 13, 2021
May 13, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Aftershock: What the industry looks like after Apple’s privacy update
May 13, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Incontext Innovation
News evolution: from print, to push, to the almighty algorithm
May 11, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Demand path optimization: a publisher panacea
May 11, 2021 | By Eddie Lee, Head of Publisher Account Management – Nativo -
Incontext Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN -
Incontext Revenue
Rebuilding audience engagement in the post-Trump era
May 6, 2021 | By Daniel Levitt – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of May 6, 2021
May 6, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Understanding dimensions of consumer trust to build media engagement
May 5, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
A better ad experience is a better user experience
May 4, 2021 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
Substack reminds publishers to focus on email as a product
May 3, 2021 | By Allison Mezzafonte, Media Advisor – Sailthru