/ An inside look at the business of digital content
Archive
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Incontext Perspectives
DCN’s must reads: week of October 24, 2019
October 24, 2019 | By Michelle Manafy, Editorial Director – DCN
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Incontext Perspectives
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
October 23, 2019 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Innovation
OTT distribution channels are changing. Be ready
October 22, 2019 | By Dana Ghavami, CEO—Spotible -
Incontext Perspectives
Mobile aggregators: The opportunity for referral traffic we’re not talking about
October 21, 2019 | By Nick Lioudis, Content Manager—Chartbeat -
Incontext Revenue
Local news: Forget national metrics and focus on your strengths
October 17, 2019 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
DCN’s must reads: week of October 17, 2019
October 17, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Curiouser and curiouser: Getting the story straight on Warren’s 70% statistic
October 16, 2019 | By Clare Carr, Vice President of Marketing—Parse.ly -
Incontext Perspectives
How publishers are rethinking audience in a user-first world
October 15, 2019 | By Michael D. Silberman, SVP Strategy—Piano -
Malware thrives in a blocking world
October 14, 2019 | By Chris Olson, CEO & Co-Founder—The Media Trust -
Incontext Perspectives
How marketers and agencies can address increasing privacy regulation
October 10, 2019 | By Maureen Morrison, Independent Marketing Consultant -
Incontext Perspectives
DCN’s must reads: week of October 10, 2019
October 10, 2019 | By Michelle Manafy, Editorial Director – DCN -
Incontext Research
Story labels alone won’t restore trust. But depending on your approach, they can help
October 9, 2019 | By Michelle Manafy, Editorial Director – DCN