/ An inside look at the business of digital content
Archive
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Incontext Perspectives
Publishers need to work together—not against each other
April 10, 2018 | By Dennis Yuscavitch, VP of Product Marketing—Outbrain
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Incontext Perspectives
The time is now: Make aggressive moves to win market share
April 10, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Incontext Perspectives
DCN’s must reads: week of April 5, 2018
April 5, 2018 | By DCN -
Incontext Perspectives
Before gloating over the latest Facebook scandal, publishers should get their data houses in order
April 5, 2018 | By Mark Glaser, Founder and Publisher – MediaShift -
Incontext Research
In good company: Advertising context matters
April 4, 2018 | By Rande Price, Research VP – DCN -
Incontext Innovation
Why many mobile ad experiences fail and how to make yours work
April 3, 2018 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Perspectives
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
April 2, 2018 | By Sam Ford, Media Consultant & Research Affiliate—MIT Comparative Media Studies/Writing -
Incontext Perspectives
DCN’s must reads: week of March 29, 2018
March 29, 2018 | By DCN -
Incontext Innovation
Why Comcast is investing in blockchain (and maybe you should too)
March 29, 2018 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Revenue
The four types of domain spoofing
March 28, 2018 | By Alan Krumholz, Director, Data Science Fraud Lab—Integral Ad Science -
Incontext Perspectives
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
March 27, 2018 | By John Saroff, CEO—Chartbeat -
Incontext Perspectives
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
March 26, 2018 | By Greg Mason, CEO—Purch