BI Intelligence, a subscription research service from Business Insider, expects US mobile ad spend to top $42 billion in 2018, growing at a 43% compound average growth rate (CAGR) in the five years from 2013.
Category results for "Industry-Research"
Industry Research
Hub Research: TV Advertising in an OTT World report
A research outlet Hub Research asked 1,200 US consumers, who watch at least 5 hours of TV per month and use at least one online ad-supported online video service, to rate quality, quantity and relevance of advertising they see on ad-supported online video sites, such as TV Everywhere services, Hulu and YouTube. The researchers concluded that viewer tolerance for ads drops off sharply after 5 ads per half hour of viewing.
Click here for Hub Research site.
Click here for Media Post coverage.
InSkin Media/RAPP Study: over 50% of consumers are put off buying by retargeted ads
In a survey of over 1,600 people aged 20 to 60, ad tech company InSkin Media and ad agency RAPP found that more than half of the consumers are put off from buying a product if the see the ad multiple times, particularly on unrelated sites. The study also showed that ads displayed on a well known sites are likely to be viewed more favorably by the the consumers.
To see MediaTel coverage click here.
eMarketer: Native Advertising Roundup
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
Click here to download the report.
Forrester Research: U.S. Online Display Advertising Spend Forecast 2014-2019
Forrester Research expects a 90 percent increase in online display ad spending in the US between 2014 and 2019. Growth will be driven by video, programmatic and mobile display.
Click here to view AdWeek coverage.
Click here for full report.
Adap.tv’s fifth-annual 2014 US Video State of Industry report
A survey of more than 350 publishers and media buyers focuses on changing attitudes to programmatic video trading.
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IAB and Winterberry Group White Paper: Going Global: Programmatic Audience Development Around the World
Survey of more than 145 advertisers, publishers, service providers and technology leaders documents the increase in adoption of programmatic audience development approaches.
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OneSpot Survey: The State of Content Marketing and Distribution
A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution.
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Ooyala: The Global Online Video Index Report Q2 2014
This quarter’s index report focuses on the mobile video segment. Mobile phone and tablet consumption is compared to desktop and connected TV platforms.
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SNS Telecom: mobile advertising forecast 2014-2020
Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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TRUSTe 2014 US Consumer Confidence Privacy Report
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The Role of Content in the Consumer Decision Making Process
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