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Research / Insights on current and emerging industry topics

Video Ads Effective Despite User Multitasking

January 27, 2015 | By Research Team—DCN

New academic research “Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition” finds that a certain type of users can recall video advertising as effectively when they are exclusively viewing the ad as when they are splitting their their time between watching the ad and performing another task on the computer.

Read more at the University of Illinoi site.

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