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Research / Insights on current and emerging industry topics

Hub Research: TV Advertising in an OTT World report

October 31, 2014 | By Research Team—DCN

A research outlet Hub Research asked 1,200 US consumers, who watch at least 5 hours of TV per month and use at least one online ad-supported online video service, to rate quality, quantity and relevance of advertising they see on ad-supported online video sites, such as TV Everywhere services, Hulu and YouTube. The researchers concluded that viewer tolerance for ads drops off sharply after 5 ads per half hour of viewing.

Click here for Hub Research site.

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