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InSkin Media/RAPP Study: over 50% of consumers are put off buying by retargeted ads

October 23, 2014 | By Research Team—DCN

In a survey  of over 1,600 people aged 20 to 60, ad tech company InSkin Media and ad agency RAPP found that more than half of the consumers are put off from buying a product if the see the ad multiple times, particularly on unrelated sites. The study also showed that ads displayed on a well known sites are likely to be viewed more favorably by the the consumers.

To see MediaTel coverage click here.

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