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DCN Events Archive 2021

Legal and Legislative Committee Call

January 12, 2021
Virtual Event

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at [email protected] for a registration URL.

Meeting Agenda

  • Analysis and Discussion of Recent Cases Re Publishers Embedding Social Media Posts
  • Snapshot Review of Lawsuits Pending v Google and Facebook

2021 DCN Next: Summit

February 1, 2021
Virtual Event

The DCN Next: Summit brings together executives from Digital Content Next’s member companies – and select invited guests – to learn from insight-packed speakers.  We’ll meet virtually this year, but our program will, as always, be designed to inspire creativity and innovation.

Legal and Legislative Committee Call

February 9, 2021
Virtual Event

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at [email protected] for a registration URL.

Meeting Agenda

  • Update re Copyright Directive Negotiations with Google in France
  • Update re Digital Ads Tax in Maryland and other states

* Analysis of Legal Challenges Presented by Michael Kimberly, Partner at McDermott Will and Emery

Legal and Legislative Committee Call

March 9, 2021

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at [email protected] for a registration URL.

Meeting Agenda

  • Discussion re Section 230 Reform Legislation and Potential DCN Position
  • Discussion re Australia News Media Bargaining Code

Post-Cookie Identity, Part 2

March 24, 2021
Virtual Event

In February, Piano’s SVP of Strategy, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering appetite from our members for more information on how to best prepare for this shift.

Piano believes preparing for this cookieless environment starts with building direct user relationships and that publishers are uniquely positioned to benefit and capture valuable zero- and first-party data.

Please join us to continue the conversation at this open forum virtual event. Michael Silberman will discuss what Piano is seeing in the market, how publishers are planning to solve for a cookieless future, and the building blocks for a successful transition.

Laptop with person using laptop to input credit card number

The Next Conversation: Affiliate Revenue

April 29, 2021
Virtual Event

A DCN members-only Zoom video event designed to dig deeply into how DCN’s premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19.

desktop setting - in foreground, notepad and pen; in background, open macbook with over hear headphones laying on top

The Next Conversation: Digging Into Audio

May 6, 2021
Virtual Event

Designed to dig deeply into a few tactical areas important to publishers exploring audio for their businesses – from podcasting to digital audio to voice-activated technology. The agenda will feature DCN member speakers who will share their insight and expertise and facilitate room-wide discussions to help our members exchange practical, in-depth information valuable to understanding where audio makes sense for their businesses.

What the pandemic has taught us about podcasting and voice

In this session, Rachel Reed will dive into how audience behavior, listenership and engagement has shifted over the course of the pandemic, and how Meredith brands including Allrecipes, Travel + Leisure, PEOPLE, Southern Living, Entertainment Weekly and more adjusted in real time to meet consumer demand. We’ll also tackle questions including how to grow listenership, convert audiences to audio, and increase engagement on new platforms

Inside The Washington Post’s audio articles strategy

Delve into The Washington Post’s investment in audio articles and hear how they are using automation to unlock written journalism for users’ ears.

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Tech and Product Innovation Series #1 – Three approaches to post-cookie identity

May 13, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

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Tech and Product Innovation Series #2 – How Politico Europe modernized readers’ experience with an API-first approach

May 20, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.  This session is sponsored by Algolia.

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Tech and Product Innovation Series #3 – Categorization and context: Reuters’ AI powered computer vision application

May 27, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

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Tech and Product Innovation Series #4 – Zeus Prime: breaking new ground within self-serve advertising

June 3, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.  This session is sponsored by DanAds.

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Tech and Product Innovation Series #5 – User behavior modeling to maximize revenue at Bloomberg Media

June 10, 2021
Virtual Events

Bloomberg Media launched a digital subscriptions business with a paywall in May 2018. To drive subscriptions and maximize revenue, the Data Science and Engineering team applied machine learning techniques to model user behavior and build a subscription propensity model and a real-time paywall. In this talk, we will present details about the challenges we faced and approaches we considered to implement the subscription propensity model. We will also talk about how we combined this model with user’s engagement, lifetime value (LTV), and user’s content interests to build a real-time paywall. Finally, we will share some results that demonstrate the success of these approaches in increasing Bloomberg Media’s revenue.

Tech and Product Innovation Series is a DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

Video Strategy Series #1 – Dive into the five monetization layers for Turner Sports’ digital video content

June 17, 2021
Virtual Event

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

Legal and Legislative Event Series – Digital Markets Act: What Is It and Why Should Publishers Care?

June 22, 2021
Virtual Event

In this session, Yves Botteman and Paul Henrion of Dentons LLP will discuss the Digital Markets Act and its effect on Publishers. This discussion will be followed by a DCN Member Panel.

The 2021 DCN Legal and Legislative Virtual Series are exclusive members-only events designed for senior policy executives from our member companies to hear from their peers and outside experts on pressing legal, legislative and regulatory issues facing publishers.

Legal and Legislative Event Series – CPRA: Navigating the Next Privacy Frontier

June 29, 2021
Virtual Event
The 2021 DCN Legal and Legislative Virtual Series are exclusive members-only events designed for senior policy executives from our member companies to hear from their peers and outside experts on pressing legal, legislative and regulatory issues facing publishers.
In this session, Todd Daubert, Partner at Dentons LLP will lead a discussion about the California Privacy Rights Act (CPRA). He will lay out the key differences between the CPRA and the California Consumer Protection Act (CCPA) with a key focus on what publishers should be focused on. With CCPA enforcement continuing and a new regulator ramping up, this session is especially timely for premium publishers looking to stay on the right side of the law and consumer expectations.

Video Strategy Series #2 – The strategy behind NBCU’s Peacock and creating advertising for the future OTT generation of viewers

July 8, 2021
Virtual Event

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

Fireside chat with Representative David Cicilline (D-RI), Chairman of the House Judiciary Subcommittee on Antitrust

July 14, 2021
Virtual Event

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at [email protected] for a registration URL.

Subscription Innovation Series #1 – Acquire, onboard, engage and retain: the MLB ticketholder customer lifecycle

August 19, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

In this session, John Tierney, Senior Director, Ticketing for Major League Baseball (MLB) will take DCN members through the strategy behind the MLB’s ticketholder life cycle at this members-only, closed-door event. He’ll reveal how their data science and analytics team’s “fan avidity metric” – based on their fan’s digital interactions with MLB and its clubs – helps to quantify the strength of a fan’s relationship with each team and drives tactics in their subscription strategy.

Subscription Innovation Series #2 – Turbocharging personalization with analytics

August 26, 2021
Virtual Event

Learn how analytics can help you design more relevant content and personalized experiences for your customers.

The Subscription Innovation Series is a DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers

Subscription Innovation Series #3 – Retention strategies from the Financial Times

September 2, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers

Marie Goddard is Director of Customer Relationships for the consumer subscription business at the Financial Times. Based in London, she leads the customer relationships team, responsible for driving engagement and retention, and increasing the overall life-time value of the customer base. Since joining the FT in 2018, Marie has introduced a new life-cycle approach across the customer base, with teams focused on creating customer-centric “centres of excellence”.

Subscription Innovation Series #4 – Enhancing subscriber engagement and growth through email newsletters

September 9, 2021
Virtual Events

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

gen z young people standing against wall using mobile devices

Gen Z Digital Media Attitudes, Values and Behavior

September 13, 2021
Virtual Event

Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is the first digital generation, born between 1997 to 2012. They have no memory of a pre-internet world and are true digital natives – socially driven and natural multitaskers. Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers because they are the future of digital media.

The full research report is available here.

Legal and Legislative Committee Call

September 21, 2021
Virtual Event

Miriam Wugmeister, co-head of the privacy and data security group at Morrison Foerster, will lead a discussion about the new Standard Contractual Clauses (SCCs) and European Data Protection Board (EPDB) Recommendations. She will brief DCN members on the new requirements and obligations for publishers and facilitate a conversation about common approaches taken by DCN members and other companies.

Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content.  Only Digital Content Next Publisher members may attend.  Contact DCN at [email protected] for a registration URL.

Subscription Innovation Series #5 – Exploring the impact of Covid on the WSJ’s membership strategy

September 21, 2021
Virtual Events

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

Subscription Innovation Series #6 – Subscriber growth through experience optimization

September 23, 2021
Virtual Event

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

DCN Next: Conversation – Promoting diversity in news media

November 10, 2021
Virtual Event

The representation of young people from disadvantaged backgrounds entering the US news and media industry is disproportionately low, leading to an overall under-representation in the workforce.

Hear from Matt Fottrell, Vice President, Financial Times, US Managing Director, FT Specialist, about a unique program the FT recently launched in the U.S. (modeled on their successful London program) designed to take steps to remedy this situation. The News School program provides an introduction and pathway to the news industry for young people from under-represented backgroundson a unique program they have launched in the U.S. (trialed last year in London) designed to take steps to remedy this situation. The goal of the program is to provide a ‘headstart’ entry to the news industry for young people from these under-represented backgrounds.

Global Privacy Control (GPC) Implementation for Publishers

November 30, 2021
Hear from Robin Berjon, VP of Data Governance at The New York Times, and Aram Zucker-Sharff, Engineering Lead for Privacy and Security Compliance at The Washington Post. Both were involved in developing GPC and will discuss the technical specifications and details of implementation from a publisher’s perspective.

The value of a registered user: Strategies to move audiences from unknown to known

December 8, 2021
Virtual Event

It’s a well-known fact: just 10% of online readers drive more than 74% of revenue[1]. So how do top publishers convert their audience into registered users – and incentivize them to return more often?

Andrew Sullivan, Chief Product Officer, OpenWeb and John Fiedler, EVP of Digital Product & Technology, FOX discussed how publishers can motivate registrations – and create stronger, more loyal relationships with their audience.

Legal and Legislative Monthly Virtual Meeting

December 14, 2021
Virtual Event

The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content.

Agenda:

  • 2022 Forecast for US Congress and Administration
  • Review/Discuss Platform Definition