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Subscription Innovation Series #1 – Acquire, onboard, engage and retain: the MLB ticketholder customer lifecycle

August 19, 2021 @ 12:00 pm - 12:45 pm | Virtual Event

Featured Speakers

  • John Tierny

    Senior Director, Ticketing

    Major League Baseball

A DCN members-only series of events designed to dig deeply into the critical issues, challenges and innovations of driving consumer revenue with subscriptions and memberships. Join us for these insightful presentations and open conversations with your DCN peers.

In this session, John Tierney, Senior Director, Ticketing for Major League Baseball (MLB) will take DCN members through the strategy behind the MLB’s ticketholder life cycle at this members-only, closed-door event. He’ll reveal how their data science and analytics team’s “fan avidity metric” – based on their fan’s digital interactions with MLB and its clubs – helps to quantify the strength of a fan’s relationship with each team and drives tactics in their subscription strategy.


  • Admiral is The Visitor Relationship Management (VRM) Company, helping thousands of publishers worldwide target, engage, and grow first-party relationships with users to increase average revenue per visit and prepare for post-cookie monetization. Our VRM platform offers publishers turn-key solutions to build registration walls, paid subscriptions and donations programs, run advanced adblock analytics and revenue recovery, manage GDPR/CCPA privacy consent, email acquisition, social growth and more.
  • Fewcents helps publishers monetize their non-subscribers by offering pay-per-content (text, audio, video, downloads) solutions in multiple currencies, across 60+ countries. With Fewcents, publishers get digital rights management, pricing & placement control, data & analytics, and a paywall solution out of the box. We provide a low-risk, high yield, incremental revenue stream. Consumers love us because they get a single login with local payment options to consume global content across publishers.
  • House of Kaizen are product, marketing, and data experts who test and learn to delight and grow some of the world’s leading media brands with services specific to recurring revenue business models Subscriber growth professionals like yourself face recurring customer-centric challenges that aren’t met with e-Commerce strategies. That’s why partners like The Wall Street Journal, Newsday, and HarperCollins lean on us to optimize their entire subscriber journey, from marketing to product experiences, for net growth and sustained recurring revenue. From in-house support to full outsourcing, your team can lean on ours for experimentation and optimization that delivers sustained subscription growth.
  • Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction. Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.
  • Sailthru , part of CM Group’s family of brands, helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn. The world’s most innovative publishers, including The Economist, Business Insider and Mashable, and the world’s fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.
  • Vindicia, an Amdocs company, supports B2C businesses that rely on subscriptions and recurring revenue. Our SaaS-based platform helps fuel growth across the entire subscription management lifecycle, delivering higher revenue at every stage. Our clients acquire, bill, retain, and grow—as they deliver a frictionless experience to their customers. We provide flexibility and remove the stress from subscription management, so our clients can innovate without worrying that billing will hold them back.
  • Zephr is a leading subscription experience platform focused on accelerating digital growth for the world’s leading digital publishing and media companies. With a best-in-breed solution, Zephr combines an intuitive user interface and plug-&-play integrations to let commercial and technical teams develop powerful subscription relationships and deliver personalised experiences for every customer at the right time for the right price. Unlock your revenue potential with Zephr.