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Post-Cookie Identity, Part 2

March 24 @ 12:00 pm - 12:45 pm | Virtual Event

Featured Speakers

  • Michael Silberman

    SVP Strategy

    Piano

In February, Piano’s SVP of Strategy, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering appetite from our members for more information on how to best prepare for this shift.

Piano believes preparing for this cookieless environment starts with building direct user relationships and that publishers are uniquely positioned to benefit and capture valuable zero- and first-party data.

Please join us to continue the conversation at this open forum virtual event. Michael Silberman will discuss what Piano is seeing in the market, how publishers are planning to solve for a cookieless future, and the building blocks for a successful transition.

Sponsors

  • Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics, and personalization initiatives in order to engage, monetize, and measure content experiences. Piano works with leading global organizations such as Hearst, CNBC, The Wall Street Journal, the Associated Press, NBC Sports, Business Insider, The Economist, Gannett, Le Parisien, TechCrunch, Ringier Axel Springer, Thomson Reuters, Prometheus, Singapore Press Holdings, MIT, The Telegraph, and more than 300 other clients. In 2019, Piano was recognized as one of the fastest-growing technology companies in the world by Red Herring, Deloitte, and Crain, and was included in the top 1000 of the Inc. 5000 list for its second consecutive year.