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Post-Cookie Identity, Part 2

March 24 @ 12:00 pm - 12:45 pm | Virtual Event

Featured Speakers

  • Michael Silberman

    SVP Strategy

    Piano

In February, Piano’s SVP of Strategy, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering appetite from our members for more information on how to best prepare for this shift.

Piano believes preparing for this cookieless environment starts with building direct user relationships and that publishers are uniquely positioned to benefit and capture valuable zero- and first-party data.

Please join us to continue the conversation at this open forum virtual event. Michael Silberman will discuss what Piano is seeing in the market, how publishers are planning to solve for a cookieless future, and the building blocks for a successful transition.

Sponsors

  • Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction. Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.