Search results for "google"
How much should advertisers worry about the future of consumer data?
For more than a decade now, users of social media platforms and internet services have been providing personal data to companies in exchange for services. In turn, this data empowers advertising models. However, several events over the past couple of years threaten this seemingly too-good-to-be true business model.
GDPR triggers many European news sites to reassess their use of third-party content
News websites in many countries are placing considerably fewer cookies without user consent post the implementation of General Data Protection Regulation (GDPR). According to Reuters Institute’s research, news sites now have 22% fewer third-party cookies than they did prior to GDPR.
DCN’s must reads: week of August 30, 2018
Here are some of the best media stories our team has read so far this week: CNN | Trump slams Google search as ‘rigged’ — but it’s not (4 min…
Americans want platforms to be transparent about the content in their news feeds
As consumers become increasingly reliant on social platforms for their news, they expect transparency about how the companies determine which news items appear in their newsfeeds. The Knight Foundation and Gallup examine consumer opinion on curated content in their new report, Major Internet Companies as News Editors.
DCN’s must reads: week of August 23, 2018
Here are some of the best media stories our team has read so far this week: Financial Times | Brussels to act against tech groups over terror content (3 min…
DCN Comments on Hearings on Competition and Consumer Protection in the 21st Century
Before the Federal Trade Commission Washington, D.C. COMMENTS OF DIGITAL CONTENT NEXT I. Introduction Digital Content Next (DCN) appreciates the opportunity to submit comments in the above-captioned proceeding.[1] …
DCN’s must reads: week of August 16, 2018
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | The Woman Behind the New York Times’ High-Risk, High-Reward…
Why outdoor advertising is having a renaissance
Google, Facebook, Netflix and China’s Alibaba – among other companies – have started investing in outdoor advertising. And unlike most advertising markets, out-of-home ads are expected to grow this year, if only modestly. These incremental gains don’t mean that aging billboards will proliferate, of course. But with interest from tech behemoths – and startups trying to disrupt the buying process – outdoor advertising is having an unexpected renaissance.
Post-GDPR, are data clean rooms the answer to accessing walled gardens?
As of May 25, 2018, Google announced that DoubleClick users will be unable to rely on cookies or mobile device IDs to connect impressions, clicks and site activities from DoubleClick logs. Instead, they are limited to Google’s own Ads Data Hub for those metrics. Some remain satisfied with the Google stack. But not every brand’s solution will be, or should be, limited to Google.
News publishers should tell more stories
The story format is a dominant force in social media because it facilitates user interaction, which drives engagement. New INMA research finds that news organizations should use the stories format as an way to connect with a younger, mobile-centric audience.
DCN’s must reads: week of August 2, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | A withering verdict: MPs report on Zuckerberg, Russia and Cambridge Analytica…
Snap rises as Facebook falls
For so long, Facebook has been the classroom bully in social media. Snapchat took it on the chin when Facebook copied Snapchat’s Stories format on FB, Instagram and WhatsApp. But now, the little tyke is exacting revenge as Facebook deals with blow after blow in the public arena. Snap has been quietly rolling out new deals with publishers and making itself out to be a much friendlier space to do business.