Search results for "google"
DCN’s must reads: week of August 16, 2018
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | The Woman Behind the New York Times’ High-Risk, High-Reward…
Why outdoor advertising is having a renaissance
Google, Facebook, Netflix and China’s Alibaba – among other companies – have started investing in outdoor advertising. And unlike most advertising markets, out-of-home ads are expected to grow this year, if only modestly. These incremental gains don’t mean that aging billboards will proliferate, of course. But with interest from tech behemoths – and startups trying to disrupt the buying process – outdoor advertising is having an unexpected renaissance.
Post-GDPR, are data clean rooms the answer to accessing walled gardens?
As of May 25, 2018, Google announced that DoubleClick users will be unable to rely on cookies or mobile device IDs to connect impressions, clicks and site activities from DoubleClick logs. Instead, they are limited to Google’s own Ads Data Hub for those metrics. Some remain satisfied with the Google stack. But not every brand’s solution will be, or should be, limited to Google.
News publishers should tell more stories
The story format is a dominant force in social media because it facilitates user interaction, which drives engagement. New INMA research finds that news organizations should use the stories format as an way to connect with a younger, mobile-centric audience.
DCN’s must reads: week of August 2, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | A withering verdict: MPs report on Zuckerberg, Russia and Cambridge Analytica…
Snap rises as Facebook falls
For so long, Facebook has been the classroom bully in social media. Snapchat took it on the chin when Facebook copied Snapchat’s Stories format on FB, Instagram and WhatsApp. But now, the little tyke is exacting revenge as Facebook deals with blow after blow in the public arena. Snap has been quietly rolling out new deals with publishers and making itself out to be a much friendlier space to do business.
Do more with less: 3 opportunities using more relevant data
Trying to improve business models, audiences, or content simply by adding more data doesn’t guarantee success. Now, more than ever, the answer is finding the most relevant data — and making sure we’re uncovering all the available opportunities the data we have can provide.
Facebook: Take out the trash
Clearly, the spread of fake news is not a simple problem to address, but we must. As the trade organization representing media brands that seek long-term consumer trust through the creation of high quality news, information, and entertainment, we take the problem very seriously.
Duopoly dystopia
Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted for 73% of…
DCN’s must reads: week of July 26, 2018
Here are some of the best media stories our team has read so far this week: The Verge | Sen. Ron Wyden On Breaking Up Facebook, Net Neutrality, And The…
DCN’s must reads: week of July 19, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | E.U. Fines Google $5.1 Billion in Android Antitrust Case (5…
6 Business questions to consider before investing in programmatic advertising
With GDPR now in effect, I’ve been hearing a lot of predictions about the impending demise of programmatic advertising. What’s ironic is that greater transparency and protection of consumer privacy rights are very positive steps forward for the industry. So, for publishers who’ve never invested in programmatic, now is actually a great time to do so.