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Six New OPA Members Announced, Reflecting Changes in Digital Content Business
The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials….
History Looks Forward to Attracting Younger Audiences with Two New Apps
History may just be the most popular subject for 7-11 year olds this fall. A+E’s History brand– which works hard to infuse the subject with entertainment value to go along…
Q&A: Avi Steinlauf, CEO Edmunds Inc., on Putting Data to Work
This Q&A interview is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you…
Q&A With Jeff Misenti, Chief Digital Officer, Fox News on Cross-Platform Advertising
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
A Good Look: Inside the Media and Marketing Opportunities of Wearable Tech
Much of the buzz at CES last week surrounded wearable technology—clothing and accessories that incorporate computer and electronic technologies. Yet given that the C in CES stands for consumer, it…
OPA Study Defines Today’s Smartphone User
OPA Study Defines Today’s Smartphone User: Over Two-Thirds of Smartphone Owners Report They Can’t Live Without Their Smartphones; Content Consumption Continues to Dominate New York, NY – August 20, 2012…
OPA Study Reveals Attitudes of Today’s Tablet User
In its Second Year, Study Finds Accessing Content Continues to be the Dominant Activity; Tablet Advertising Driving Strong Purchase New York, NY − June 18, 2012 − The Online Publishers…
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − June 22, 2011 − Today, the Online…