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DCN’s must reads: week of October 25, 2018
Our picks of the must-read stories from around the web: Digiday | Upping dispute over political ads rules, The Financial Times pulls Facebook ads from the UK (3 min read) The Washington…
DCN’s must reads: week of October 11, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | Soldiers in Facebook’s War on Fake News Are Feeling…
If attention is the currency for advertising, what does it take to get more?
In today’s crowded advertising landscape, consumer attention is a much sought-after currency. The question is: Do consumers respond better to quantity or quality of advertising?
In search of a Goldilocks solution to online privacy
The time has come for privacy regulation (and even tech companies seem to be accepting this inevitability.) But it is no small challenge to make everyone happy with new regulation, with tech companies chafing at California’s strict new privacy laws and the European Union’s GDPR. So, how do we get to the “Goldilocks” policy — one that’s not too loose to protect consumers and not too strict for advertising and commerce?
DCN’s must reads: week of September 27, 2018
Our picks of the must-read stories from around the web: Salon | Tech billionaires keep buying publications. Here’s what that means for the future of journalism (5 min read) The…
When people can’t read news on Facebook, they find it anyhow
What would the web look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to Chartbeat data, they went directly to publishers’ mobile apps and sites. And this is good news for publishers.
DCN’s must reads: week of September 20, 2018
Our picks of the must-read stories from around the web: Adweek | With Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising Privacy? (4 min read) The Verge…
What building a digital media agency has taught us about navigating programmatic
The most significant differences between programmatic and traditional media buying are the reliance on systems and software, amount of performance data available, and an advertiser’s ability to make adjustments on-the-fly. Here are three principles to help you navigate programmatic.
DCN’s must reads: week of September 13, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | For Big Tech, a Comeuppance We’ve Seen Before: On…
How much should advertisers worry about the future of consumer data?
For more than a decade now, users of social media platforms and internet services have been providing personal data to companies in exchange for services. In turn, this data empowers advertising models. However, several events over the past couple of years threaten this seemingly too-good-to-be true business model.
GDPR triggers many European news sites to reassess their use of third-party content
News websites in many countries are placing considerably fewer cookies without user consent post the implementation of General Data Protection Regulation (GDPR). According to Reuters Institute’s research, news sites now have 22% fewer third-party cookies than they did prior to GDPR.
DCN’s must reads: week of August 30, 2018
Here are some of the best media stories our team has read so far this week: CNN | Trump slams Google search as ‘rigged’ — but it’s not (4 min…