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In 2019, these 4 shifts offer opportunities for trusted media brands
The teams at trusted media brands wake up every day and create content people love, products that serve them well, and safe and valuable advertising environments—all while maintaining the high level of ethics and professional standards that benefit viewers, readers, listeners, and a healthy marketplace. As we turn toward 2019, it is a good time to reflect on top-of-mind trends. Here are four important shifts happening in digital media right now—all of which play into the strengths of trusted media brands.
Three internet privacy acts every publisher should know
Online, the geographic borders of information and e-commerce are blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area, it’s essential to be aware of regional privacy and data collection, processing, and disclosure laws, and how each change with different countries.
DCN’s must reads: week of November 15, 2018
Here are some of the best media stories our team has read so far this week: The New York times | Delay, Deny and Deflect: How Facebook’s Leaders Fought Through…
Recklessness, a reckoning, and the road forward
We want to believe in societal norms that govern the free flow of trustworthy information. There are standards that should apply across platforms, publishers, and consumer domains. There is an assumed integrity that applies not only to the words we write, but the videos we produce, and how they are spread throughout the web. Unfortunately, not everyone has been following the rules of the road. This recklessness has led to a reckoning. Now, we must forge a new path forward.
What is OTT?
O is for ‘Over’. T is for ‘the’. The last T? Well, it’s not that simple. What exactly is the ‘Top’? You probably haven’t heard two people define OTT alike. In fact, lately it has come to mean everything Other Than Traditional. In order to maximize the OTT opportunity, we need to start at the beginning.
YouTube outage drives 20% increase in traffic
Last month, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: Internet behaviors shifted immediately and fiercely. There was a huge overall traffic surge, with some of the largest increases seen on app and search traffic.
The Midterms are over: Sizing up what it means for big tech
Some are wondering whether a new Democratic majority in the House means Congress will start legislating. Let’s take a look at how the election results might impact a few high-profile tech issues.
DCN’s must reads: week of November 8, 2018
Here are some of the best media stories our team has read so far this week: Bloomberg | Facebook, Google Are Election Ad Winners Despite Meddling Outcry (4 min read)…
How do Facebook’s News Feed algorithms impact non-profit publishers?
Earlier this year, Facebook announced that their News Feed would prioritize posts from friends and family over news content. While some news publishers faced modest declines, others reported significant ones. The Shorenstein Center on Media Studies explores the impact on non-profit news brands in its new research.
DCN’s must reads: week of November 1, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | UK and Canada MPs unite to demand Mark Zuckerberg answers questions (2 min…
Why the time is right to shine a light on ‘dark social’
One of the least understood portions of the web is becoming one of the most important: dark social. And as the calendar turns from Halloween to the Day of the Dead, it’s time to shine a light into the darkest corner of the web to understand how people are sharing content via messaging services, email, texting, and other platforms that don’t show up easily on analytics programs.
Are mobile news aggregators on the rise as referral traffic sources?
Top referrers to articles in the Parse.ly network often include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, and Drudge Report. But recently, we’ve noticed a couple of new referrers in the mix that are pretty interesting and speak to the power of mobile.