Search results for "AI"
Research reveals conflicting needs from news consumers
News consumers want deeper understanding of their communities and more variety of topics covered. However, they also prefer short-format stories that appear on platforms they already use. Opinions of adults…
Why publishers see success in direct-sold programmatic
Advertisers that solely opt to access publisher inventory through the open marketplace (OMP) face significant addressability problems. While the OMP completely changed the way media owners and advertisers collaborated, becoming…
DCN’s must reads: week of June 1, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 25, 2023
Growing audiences–and your media business–through diversity
Is our organization serving the right audiences to expand the reach and impact of our journalism? Are we fulfilling our social mission to inform the public and represent the variety…
Understanding consumer choices in the evolving TV market
Consumers grapple with an overwhelming array of choices and confusion in an era of rapidly evolving streaming services. The streaming landscape has recently witnessed significant shifts, with established players like…
DCN’s must reads: week of May 25, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 18, 2023
New DCN consumer research: Digital Media Subscription Tracking
Full research report for DCN members only. Register to or login to download (on desktop see top right corner of page, on mobile the top center). Download buttons will appear…
How publishers can make the most of TikTok
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users. It is also the place…
DCN’s must reads: week of May 18, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 11, 2023
Streaming continues to overtake TV
In recent years, the traditional television and streaming video industries have undergone significant transformation due to the expansion of digital platforms and changing consumer preferences. To gain insights into these…
Pathway to driving incremental branded content revenue
In a previous post, we predicted that there would be a rapid expansion of brand content with the adoption of generative AI and discussed how publishers can utilize this adoption…
Will tech’s “signal loss” be our opportunity?
In media, “signals” have long driven the business, whether for must-see entertainment or brand-defining journalism. Unfortunately, these signals, which convey value, meaning and relevance, are becoming harder to distinguish amidst…