Search results for "AI"
DCN’s must reads: week of May 11, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of May 4, 2023
Tips and tactics for the growth of digital native media
Digital media continues to transform the way people consume news and information. Native digital news organizations have become a vital source of information for many people around the world. With…
7 tips for your subscription bundling strategy
In an increasingly crowded and competitive landscape, media companies are constantly seeking new strategies to increase revenue and customer loyalty. Bundling can play an integral part in achieving these goals….
DCN’s must reads: week of May 4, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 27, 2023
Digital Media Subscription Tracking research presentation
Login or register to the DCN member center to view the on-demand video (on desktop see top right corner of page, on mobile the top center). Join Rande Price, DCN’s…
Steps to help rebuild trust in news in underserved communities
Consumer trust in news is a complex and dynamic relationship that varies across countries, platforms, and audiences. Different audiences have different reasons to trust or distrust news organizations. However, misrepresentation…
Do advertisers fully understand the impact of streaming video?
Streaming video has seen explosive growth and isn’t yet showing any signs of slowing down. As audience habits change and evolve, are advertisers and media platforms prepared to take full…
DCN’s must reads: week of April 27, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 20, 2023
What your audience thinks of you
The latest trust-in-media research is not pretty. But it’s not hopeless, either. It was one of those random-but-when-you-think-of-it-not-entirely-coincidental accidents of timing, ideal for an article lede. The same day that…
Is behavioral advertising good for consumers?
Most of today’s digital display advertising is sold programmatically. The process is automated from buying to displaying ads and determining which ads are shown to which users. Programmatic advertising uses…
5 Ad trends to know for Upfront and Newfront season
The largest TV networks and media companies are busy presenting their upcoming programming and ad inventory for the year ahead. A large portion of advertising budgets are typically allocated to…
DCN’s must reads: week of April 20, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of April 13, 2023