Search results for "AI"
Programmatic advertising has a quality problem
In the ever-evolving world of programmatic advertising, marketers’ quest for transparency and efficiency is paramount. The 2023 ANA Programmatic Media Supply Chain Transparency Study found that marketers have major concerns…
Real-time data boosts ad revenue for publishers
Today’s fast-paced digital landscape requires publishers to make critical business decisions faster than ever. Over the past several years, as media executives have sought to streamline their operations and optimize…
How personalization increases the odds of subscription success
Subscriptions are far and away the most consistent source of revenue for newspapers. However, to grow their subscriber numbers, sometimes they need to throw away consistency in favor of a…
DCN’s must reads: week of June 22, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 15, 2023
Media execs can’t afford to sleep on attention
As publishers and advertisers look for privacy-compliant metrics to help evaluate performance and engagement, everyone’s talking about attention – and for good reason. While it may seem easy to view…
An interview with Odette Alcazaren-Keeley on dismantling structural racism in media
Founded in 1977, the Maynard Institute for Journalism Education fosters diversity in newsrooms through improved coverage, hiring, and business practices. The organization offers newsroom training and professional development programs that…
How media brands are honoring Juneteenth this year
DCN is proud to support our members and the health of the digital media industry overall. Thus, we are pleased to share some of the incredible work our members and…
U.S. media sees some promising signs, despite ongoing challenges
In an era where digital media, social platforms, and cutting-edge technology constantly redefine how we consume and interact with news, understanding the dynamics of the news ecosystem is crucial. Each…
DCN’s must reads: week of June 15, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 8, 2023
Publishers focused on audience, automation and video
In today’s fast-paced digital world, media companies face intense competition across many different platforms. Echobox, a provider of social media management tools, offers new research, “Publishing Trends 2023,” highlighting media…
Is it time to upgrade your video-production toolkit?
When it comes to video storytelling, tools are a critical factor in determining the quality of your product. Reliance on outdated video-production tools can affect your ability to compete with…
DCN’s must reads: week of June 8, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 1, 2023