Search results for "AI"
4 ways media execs can turn the death of cookies to their advantage
After what seems like an endless amount of anticipation, Google will begin phasing out third-party cookies in Chrome in six months, and fully within the next year. At this point,…
DCN’s must reads: week of July 20, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of July 13, 2023 July 13, 2023 | By Michelle…
Why Lina Khan won’t back down
It’s no small thing to be named Chair of the Federal Trade Commission (FTC). Unsurprisingly, Lina Khan’s path to that position is an impressive one. Significantly, it was characterized by…
Empowering advertisers: The rise of self-serve platforms
As companies grow and expand, employees are often expected to be more productive despite having less time and resources available to them. Whether it is a small business, programmatic trader,…
What consumers value in streaming services
The streaming television landscape is increasingly competitive. Experimenting with the formula for success, many streaming services are introducing ad-supported tiers, while others are raising subscription fees and consolidating corporate offerings….
How video providers can create a compelling CTV ad experience
Audiences can now choose from a veritable buffet of advanced TV channels. Viewers can feast on their favorite shows via broadcaster catch-up services, online social video aggregators, free ad-supported streaming…
Beyond demographics: embracing a unified audience for local news
I have a request: Please stop the fearmongering and exaggerated claims surrounding the future of local news. Local news is still here, and it’s going to stick around. With approximately…
DCN’s must reads: week of July 13, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of June 29, 2023
What publishers miss about brand safety and corporate values
Publishers need to keep pace with the evolution of marketing. One such evolutionary step has been the emergence of values-based marketing. This approach appeals to consumer values and ethics, and…
DCN stands with global media community as Google and Meta threaten to take down news in Canada
DCN stands with publishers around the globe in reaction to Facebook and Google’s efforts to undermine Canada’s new law to help address the imbalance in market power. Digital Content Next…
Convincing young audiences of the value of news
Understanding the habits and motivations of non-subscribers is just as crucial as studying subscribers’ behaviors when building a successful subscription-based news product. A Norwegian study, The Burden of Subscribing: How Young…
DCN’s must reads: week of June 29, 2023
DCN’s must reads: week of June 22, 2023