Search results for "AI"
Change, lots of it: Enders Analysis on saving local news in the UK
For the news media industry, the rise of artificial intelligence for is a double-edged sword. While some publishers are using it to churn out news stories regardless of how their…
For SVOD success, launch with ads from the start
In the ever-changing landscape of streaming services, media companies constantly explore new strategies to attract and maintain subscribers. One notable approach is the success of the ad-support SVOD tier. In…
Here’s why publishers should be thinking about CTV revenue
Once again, the media world has found itself in belt-tightening mode. A number of high-profile media companies have announced layoffs, and ad spend has grown more slowly in 2023 than…
DCN’s must reads: week of August 3, 2023
Here are some of the best media stories our team has read so far this week:
5 ways the writers’ and actors’ strike will impact advertising
On May 2nd, the Writers Guild of America (WGA), an alliance of over 11k film, TV, news, radio, and online writers went on strike demanding fair contracts and pay stability….
This survey can enhance people’s ability to detect misinformation
In today’s fast-paced digital age, there is an overwhelming amount of information, making it increasingly challenging to differentiate fact from fiction. Researchers recently developed a two-minute survey, Misinformation Susceptibility Test…
The media business is constantly evolving. Are your products?
Digital media has experienced a near-constant evolution in consumer behavior, preferences, and expectations over the past couple of decades. And things show no sign of slowing down. Many media companies…
DCN’s must reads: week of July 27, 2023
Here are some of the best media stories our team has read so far this week:
Publishers and platforms face off over the value of news
Internationally, regulators are increasingly taking measures to address the impact that platforms have on the news business. In response, big tech platforms are trying to make the case that news…
Tune in to CTV viewers advertising expectations
TV no longer occupies one screen. Viewers have redefined “TV” to encompass long-form, streaming, on-demand content consumption. Along with this shift comes a transformation in the audience’s advertising expectations. Capitalizing…
Digital benefits entice new news subscribers
Advertising messaging is an important trigger in increasing people’s willingness to pay for online subscriptions. New academic research, Effects of Advertising Messages on Willingness to Pay for Online News, from…
DCN 2H Media Insights Exchange: A Discussion for Benchmark Participants
If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link…