Search results for "AI"
FAST momentum drives the booming streaming market
The streaming revolution is reshaping content consumption at a rapid speed. comScore’s State of Streaming 2023 reveals a 21% surge in the number of hours households watch connected TV (CTV)….
Inclusivity makes dollars and sense for the media
If you want to understand the importance of DEI as it relates to the media business in 2023, there’s just one word you need to know: imperative. When you start…
DCN’s must reads: week of August 31, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 24, 2023
Surprising revenue opportunities offered by automating Ad Ops
Ad operations (ad ops) involves a complex number of tasks relating to the execution of online advertising campaigns. With the global digital advertising market expected to hit $185.17B this year,…
DCN’s must reads: week of August 24, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 17, 2023
Streaming consumers like episodic content on big screens
The streaming industry is experiencing rapid, continuous evolution including consumer behavior and preferences. NPAW’s, a global video analytics company, new report Video Streaming Industry Report H1 2023, tracks and analyzes…
Advertising has an addressability problem; publishers can help
The combination of users choosing cookie-blocking browsers and opting out of tracking has led to 70% of the internet being invisible to adtech. The result is a vast addressability problem…
TikTok’s Pulse Premiere partners with media brands. Will it work?
TikTok and media companies across the globe are teaming up to write the next chapter in the epic saga of the media and its complex relationship with social platforms. In…
DCN’s must reads: week of August 17, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 10, 2023
Advertising popular with streamers and consumers
It is becoming increasingly clear that advertising will play a significant role in the streaming ecosystem. As Disney CEO Bob Iger told investors in Disney’s quarterly earnings call, “The advertising marketplace…
How media companies can evolve their first-party data strategy
With third-party cookie deprecation looming on the horizon, first-party data is becoming increasingly important for media companies. Advertisers have grown accustomed to the granular targeting that cookies offered and seek…
DCN’s must reads: week of August 10, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 3, 2023