Search results for "AI"
DCN’s must reads: week of September 28, 2023
Here are some of the best media stories our team has read so far this week:
Reaching more women with news: lessons on gender representation from the FT
“He is a man, he has his back towards me and is not listening to me.” Those are the words one woman used to describe the regular FT reader as…
What neuroscience reveals about successful CTV ads
In the evolving advertising landscape, the shift from traditional linear television to digital platforms offers new ways for marketers to reach their audiences. However, while advertisers have new tools and…
Six steps to stand out as a ‘made-for-audiences’ media company
Thanks to AI technology, anyone can quickly create a website and populate it with content that looks legitimate enough to sell advertising. The proliferation of made-for-advertising (MFA) websites, or sites…
Condé Nast’s Deborah Brett on the power of partnerships
FKA Twigs joined by members of the Rambert Dance Company at Vogue World. Photo credit Marc Brenner/Vogue. Condé Nast’s Global Digital Chief Business Officer Deborah Brett has a long history of…
DCN’s must reads: week of September 21, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of September 14, 2023
Local news consumers are hungry for more
The Center for Innovation and Sustainability in Local Media released study this month that demonstrates the ongoing significance of local news as a crucial information source for many Americans. The…
Digital media game-changers: winning strategies from an unlikely source
The digital media landscape is experiencing a seismic shift, marked by a constant flux of information and the increasing demands of a data-driven market. Meanwhile, publishing executives are faced with…
Media Insights Exchange: A Discussion for Benchmark Participants
If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link…
Hot Topic: Digital Media Audience Diversity Study
To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center). The report and a…
Digital media’s successful symbiosis of subscription data and advertising
If content is king, then context is God. As third-party cookies vanish in the rear view mirror, first-party data is moving media companies to pole position for advertisers. So how…
DCN’s must reads: week of September 14, 2023
Here are some of the best media stories our team has read so far this week: DCN’s must reads: week of August 31, 2023