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The report and a summary of it are available here.
Join Rande Price, DCN’s VP of Research and Steve Seidmon, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here’s what we’ll cover:
- Review of new DCN research on the attitudes, values, and behaviors of different generational segments and racial, ethnic, and identity (REI) cohorts concerning digital media;
- Perspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;
- Subscription practices, relationship to ad-supported content; and
- Q&A and open discussion with members.