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Hot Topic: Digital Media Audience Diversity Study

October 4, 2023 @ 11:00 am - 11:45 am | Virtual

To view the on-demand video, login or register to the DCN member center (on desktop see top right corner of page, on mobile the top center).

The report and a summary of it are available here.

Join Rande Price, DCN’s VP of Research and Steve Seidmon, for a review of results from our new research: Digital Media Audience Diversity Study. This research examines the attitudes, values and behaviors of diverse audiences’ digital media habits and brand loyalty. Here’s what we’ll cover:

  • Review of new DCN research on the attitudes, values, and behaviors of different generational segments and racial, ethnic, and identity (REI) cohorts concerning digital media;
  • Perspectives and preferences of respondents engagement with digital media content and their views on REI representation and portrayal;
  • Subscription practices, relationship to ad-supported content; and
  • Q&A and open discussion with members.

Featured Speakers

  • Rande Price

    VP, Research

    Digital Content Next
  • Steve Seidmon


    Seidmon Associates