Search results for "AI"
TikTok is not news-friendly
As audiences increasingly turn to social media platforms for news and information, the strategic priorities of these platforms play a critical role in news exposure. New research, Algorithmic indifference: The…
Diverse-owned media is having a moment. Let’s make sure it’s more.
In recent years, there’s been a tremendous push among brands and businesses to increase their investments in diverse-owned media. From an advertiser perspective, the reasons and benefits of doing so…
The Boston Globe leans into video to build and diversify its audience
In New England, we have a saying: “An ounce of experience is worth a pound of theory.” At The Boston Globe, New England’s largest news organization, the team is taking…
DCN’s must reads: week of October 19, 2023
Here are some of the best media stories our team has read so far this week:
How optimizing ads reinforces premium video experiences
Premium video is plentiful and streaming options abound. This high quality, ‘TV-like’ video content occupies multiple screens and is accessible via many channels. Its appeal and impact has helped media…
DCN’s must reads: week of October 12, 2023
Here are some of the best media stories our team has read so far this week:
Legal and Legislative Monthly Virtual Meeting
The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. This is a free event for DCN members. The unique,…
More people are paying for news worldwide
The way we consume news has dramatically transformed in recent years. Most news organizations adopted a digital news business model and now offer subscription products. Understanding online news payment trends…
DCN’s must reads: week of October 5, 2023
Here are some of the best media stories our team has read so far this week:
DCN research unveils the power of representation in audience engagement
In an era where media consumption shapes opinions and influences culture, the spotlight is on media businesses being more inclusive and diverse in their content and practices to better serve…
Advertising strategies: shifting tides from OMP to direct-sold
A data gap is growing in digital advertising as regulators become stricter, users choose cookie-blocked browsers, and Chrome slowly kills the third-party cookie. It has caused addressability in the open…
A publisher Christmas Carol: Lessons for an ideal fourth quarter
The fourth quarter is often a time when ad dollars are flowing, allowing publishers to maximize gains and push toward annual goals. But this year, we’ve found that many industry…