Search results for "AI"
How Programmatic Can Help Publishers Unlock New Revenue
Effective advertising is based on reaching the right audience. This was true in the 1950s. This was true in 1990s. Today, it is true more than ever. At the advent…
Creating a Successful Content Marketing Strategy
Ninety percent of B2C marketers are using some form of content marketing. However, according to the Content Marketing Institute, less than half of those marketers have a documented content strategy—despite…
Q&A: Beth Lawrence, EVP Digital Sales, Scripps Networks Interactive, on Video Ad Innovation
Q: To drive success in video advertising, what are the most important things to consider? A: A successful video business can be driven from two metrics: The first is that…
Content All Stars: Making the Most of the Media/Marketer Partnership
The most successful brands and media companies have one big thing in common: They know their customers and treasure the on-going relationship they have with them. They also both understand…
Q&A: Eric Korsh, SVP, Brand Social.Content, DigitasLBi on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Meet the OPA Content All Stars Keynotes: Soledad O’Brien, Jason Silva & Sarah Lewis
It is an exciting time here at the Online Publishers Association. Under the leadership of our new CEO, Jason Kint, we’re feeling renewed energy and enthusiasm for the digital media…
Collab/Space New York Tackles Real World Challenges to Foster Industry-wide Collaboration
Collaboration is the key to the future of digital media and it is essential for survival, according to Mark Glaser, Executive Editor of PBS MediaShift and host of the brand’s…
The Role of Content in the Consumer Decision Making Process
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Q&A: Jason Deal, Managing Director Social Media Services Initiative US on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Mobile Moves Digital Spending, eMarketer Reports
US industries will collectively spend upwards of $50 billion on digital advertising in 2014 according to eMarketer’s 2014 Digital Ad Spending Benchmarks by Industry report. While direct-response still captures the…
Q&A: Daniele Kohen, Media Director Neo@Ogilvy West, on Content Marketing
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
EatingWell at the Heart of New CDC Healthy Eating & Lifestyle Resource Center
Meredith has partnered with the Centers for Disease Control (CDC) to enhance its Million Hearts initiative with a new Healthy Eating & Lifestyle Resource Center. The CDC launched the initiative…