Jason Silva, host of National Geographic’s Brain Games, started off Content All Stars by pushing the audience out of their comfort zone so that they were ready to gain a fresh perspective on the power of awe to prompt innovation.
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Meredith Begins Performance-based Ad Solution Rollout with Relaunch of Fitnessmagazine.com
With the relaunch of Fitnessmagazine.com and the introduction of native advertising, Meredith Corporation is signaling a new phase of innovation for its sites that are aimed at improving experiences for…
Q&A: Jonathan Hunt, VP, Global Marketing and Partnerships, Vox Media on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Yes and no. Above all else,…
eMarketer: Native Advertising Roundup
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study. Click here to download the report.
Cox Launches Gamut, a New Company Addressing Evolving Needs
These days, media leaders are betting on a cross platform future. Reading signs from advertisers and publishers alike, CoxReps recently launched a new company, Gamut, to offer a full spectrum…
Why Rebranding Is Different For Non-Profits
Pity the folks at Isis Wallet, the mobile payments consortium created in 2010 by Verizon, AT&T and T-Mobile. They had no choice but to completely rebrand after the rise of…
Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad…
Why Your Attention Is Worth More Than Your Click
Without a doubt, the quantity of content available online is at an all-time high. One hundred hours of video are uploaded to YouTube every minute, and 500 million tweets are…
Holistic ad serving will keep native inventory premium
Today, one of the biggest opportunities for publishers are native advertising formats–provided they roll out a native ad stack with caution. Publishers might fail to realize the true potential of…
Is Digital Advertising Ready to Ditch the Click?
Views Have Long Been Digital Advertising’s Currency. Those Days May Be Numbered. It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly…
Trust Principles
The following trust principles outline the core values that underscore the work we do, day in and day out: We believe in the openness of the Internet and the power of content…
Inspiration and Insight at Inaugural Content All Stars Event
Digital Content Next hosted more than 300 marketers, members and agency guests at the inaugural Content All Stars event, held on September, 18, 2014 in New York City. Highlights from…