Search results for "AI"
New Weather Company Resource Forecasts a Marketing Opportunity
Today’s digital marketers must be adept at search strategy, social strategy and now it seems they’ll be needing a weather strategy as well. Increasingly, companies of all types are leveraging…
DCN Panel of Early Movers Sheds Light on the Evolution of Time-based Measurement
From the threat to cookies to inventory-glut, banner advertising was already in enough trouble when the dire statistics about viewability started to come in. In 2012, AdSafe Media found that,…
Digital Content Next Research Reveals 80 Percent of Digital Publishers Are Interested in Using Time-Based Metrics to Price and Sell Ads
More than half of leading publishers see attention metrics as next new standard; Publishers identify lack of standardized metrics and research as biggest hurdles New York, NY (October 22, 2014)…
Seeing Your Audience Through Big Data
The only way any of us can “see” online audiences is through data. Companies like Nielsen and comScore have traditionally done this by tracking a sample over time. However, increasingly,…
Meredith Begins Performance-based Ad Solution Rollout with Relaunch of Fitnessmagazine.com
With the relaunch of Fitnessmagazine.com and the introduction of native advertising, Meredith Corporation is signaling a new phase of innovation for its sites that are aimed at improving experiences for…
Q&A: Jonathan Hunt, VP, Global Marketing and Partnerships, Vox Media on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Yes and no. Above all else,…
eMarketer: Native Advertising Roundup
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study. Click here to download the report.
Cox Launches Gamut, a New Company Addressing Evolving Needs
These days, media leaders are betting on a cross platform future. Reading signs from advertisers and publishers alike, CoxReps recently launched a new company, Gamut, to offer a full spectrum…
Why Rebranding Is Different For Non-Profits
Pity the folks at Isis Wallet, the mobile payments consortium created in 2010 by Verizon, AT&T and T-Mobile. They had no choice but to completely rebrand after the rise of…
Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad…
Why Your Attention Is Worth More Than Your Click
Without a doubt, the quantity of content available online is at an all-time high. One hundred hours of video are uploaded to YouTube every minute, and 500 million tweets are…
Holistic ad serving will keep native inventory premium
Today, one of the biggest opportunities for publishers are native advertising formats–provided they roll out a native ad stack with caution. Publishers might fail to realize the true potential of…