Search results for "AI"
Forbes and Prospero Analytics Team up to Offer the Forbes Executive InsightCenter
There’s a whole lot of talk about the power of data these days. The thing about data—big or other-sized—is that its real value lies in the insights generated from its…
The Evolution of Marketing Departments
It took several generations for the telegraph operator to morph into the IT manager. Similar role, different skill set (Morse code just isn’t as in demand these days). But in…
Video Day Provides a Look at the Opportunity and Experimentation in the Online Video Market
eMarketer estimates that 142.5 million people in the US—56.3% of internet users and 44.7% of the population—will watch digital TV shows at least once a month this year, and this…
Reuters Offers a Look at its Vision for the Future of News: Reuters TV
It’s not the nightly news. It’s not search-and-click web news. It’s not a fleeting stream of headlines in a social feed. It’s something new: Reuters TV. On November 10, Reuters…
Banners or Trust Parasites? Let’s Focus on What Matters
Like many in the media, I ended the day Wednesday reading Farhad Manjoo’s column on the Fall of the Banner Ad: The Monster That Swallowed the Web. My immediate take was that, although Manjoo’s overall premise about the problems with…
Verizon’s Unique ID: Tracking the Damage to Trust
Recent news reports about Verizon using a tracking number that broadcasts a Unique ID Header (UIDH) to track the internet activity of its subscribers may have been missed among election news, trailing Ebola coverage and other big tech stories. But it’s important to stop and…
Digital Content Next and FirstMark Team up for Startup Day
“Digital Content Next is the only trade association in the industry that solves problems for the content companies of today and the future.” —opening remarks Jason Kint, CEO of Digital…
Forrester: US digital ad spend to overtake TV
Forrester Research forecasts digital ad spend (search , display advertising, social media and email) to top $103 billion by 2019, overtaking broadcast and cable TV ad spend combined. Click here for…
The Politics of Net Neutrality
Today, on the Wall Street Journal’s Digits blog, Gautham Nagesh wrote a post called “The Politics of Net Neutrality: Five Things to Watch” in which he outlines key facets of this…
Lessons Learned from Verizon’s Branded Content Fumble
Over the past week or so, several good pieces have been published about the Verizon-sponsored technology news site SugarString, each offering some excellent insights for organizations seeking to create their…
Q&A: Philippe von Borries, Co-founder and CEO Refinery 29, on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand loyalty with them? Millennials do have loyalty, but the challenge…
Defining Bricks to Build the House of Time and Attention
This year may go down as one of the most pivotal years in the digital revolution as we transition into an AV world (After Viewability). Vivek Shah, CEO of Ziff-Davis and Chairman of the…