Search results for "AI"
Mastering Data to Optimize Content and Capture Attention
Last year around this time, more than one pundit predicted that 2014 would be “the year of data;” unfortunately, the sobering light of early 2015 has delivered a fair number…
The Biggest Challenges Digital Media Faces in 2015
We asked a few of our members: What do you think will be the most significant challenge for the business of digital media in 2015? Here’s how they replied: In 2015,…
Purch Acquires AnandTech in Continued Push to Connect Content and Commerce
With its acquisition of AnandTech, Purch continues to put its money where its mission is. Since it rebranded from TechMedia to Purch last April, the company has steadily continued to…
IAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper
IAB held a call to discuss its new State of Viewability Transaction 2015 position paper. In addition to reading out the principles outlined in the paper, Randall Rothenberg, President and…
3 Things the Experts Taught Us About Online Video in 2014
While television still dominates video viewing, Americans ages 18 to 64 have doubled their digital video viewing in recent years to nearly 27 minutes a day with almost two-thirds of…
3 Things the Experts Taught Us About Millennials in 2014
Given that at 80 million plus, they are the largest demographic in the country, there’s no ignoring the importance of courting the millennial consumer. While they are no more or…
Mobile Day Offers a Strategic View of Challenges and Opportunities
The majority of digital content is consumed on mobile devices. Most people check their phone before brushing their teeth. And more than 90% of people have their mobile device within…
Content Marketing + Programmatic: Opposites Attract
Content marketing and programmatic. Arguably two of the hottest terms in digital today, with more than 370 million Google search results between the two. For the most part, when we…
FAA Takes Shortsighted View of Drones
According to reports, the FAA is set to publish rules governing the use of small UAVs (Unmanned Aerial Vehicles) or drones which would smother innovation and jeopardize the current uses…
Comcast NBCU and the Boys and Girls Clubs of America Tackle the Digital Divide with My.Future Initiative
By 2018, there could be 3 million unfilled science, engineering, technology and math (STEM) related jobs. While jobs overall are expected to grow just under 10% by 2018, STEM jobs…
Q&A: Gabriel Lewis, EVP Development & Strategy Maker Studios, on Media for Millennials
Q: Do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Brand loyalty for millennials is less a rule, and more of an…
Meet the World’s Most Entitled Consumer
Today’s consumer expectations have been shaped by an always-on, always connected, immediate gratification, digitally-centered, app-fueled economy. To explore this phenomenon–and provide insights for businesses–The Webby Awards partnered with Harris Poll to…