Search results for "AI"
Building a Business Case for Keeping Comments Sections
There was a time when online comments below stories enhanced and strengthened the stories with added commentary, smart insights and timely corrections from readers. Unfortunately, that only lasted until the first ad hominem attacks came. Then spammers. Then outright harassment. So publishers are torn between wanting to keep readers engaged (and on the site) or streamlining operations and content so they don’t get pulled down into the swamp of trolls.
DCN’s Recommended Reading: Week of March 12, 2015
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Sharethrough Takes A Neuroscience Perspective to Look at Mobile Native Advertising
Sharethrough, a software company that enables leading websites and apps to manage their in-feed, native ads, commissioned a study from Nielsen to determine how consumers visually process mobile ads. What’s interesting about this particular study is that instead of the usual survey-based research, it applied eye tracking and neuroscience—the study of subconscious reactions in the brain—to mobile advertising.
AccuWeather Predicts a Sunny Future for Wearables and the IOT
When David Mitchell joined AccuWeather eight years ago, he had responsibility for all of the company’s digital platforms, which at the time meant anemphasis on mobile. Now, as the Vice President of Digital Media, Emerging Platforms, he’s heading up a team focused on the (new) future. , Mitchell and his team are exploring the myriad opportunities presented by the ability to connect current and historical weather data to all of the rich contextual data that is now being collected through wearables and the Internet of Things.
Collective Patents its Cross-platform Targeting Technology
Collective, Inc. has been granted a patent for its technology that targets online advertisements to consumers based on their TV viewing habits by anonymously linking linear television data to digital across multiple screens. They filed for the patent in 2011 when they launched TV Accelerator, and CEO Joe Apprendi describes the four years since as “pretty interesting” given the industry’s increasing desire for cross-platform measurement in that time.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Pew Looks at Local News in a Digital Age
The Pew Research Center has just released its latest report, “Local News in a Digital Age,” which examines the information streams in three news environments across the United States: Denver CO Macon, GA and Sioux City, IA to examine issues such as race and ethnic factors, local news interest, and digital differences across local communities.
How Kids’ Media Palate Changes as They Age
A Nielsen analysis found that as young viewers cognitively and developmentally change, so too do their cross-platform habits. According to Nielsen, kids’ media consumption across age ranges is akin to transitioning…
CBS Interactive Unveils its Custom Content Studio: Studio 61
The number of US digital video viewers is predicted to hit 204.2 million this year. Add to that the fact that than half of marketing professionals believe that video is…
Nielsen Acquires Ad Tech Company, eXelate
According to a Nielsen statement Nielsen [has] announced that it has completed its acquisition of eXelate, a leading provider of data and technology to facilitate the buying and selling of…
Why The Future of Data Journalism Is… Less Data
photo credit: r2hox “Data is the new oil.” That is the modern maxim across a host of industries. From shopping to shipping, businesses are being urged to gain better insight…
Podcasting Sounds Like a Big Opportunity to Slate
For a while there, it looked like Podcasting was fated to be little more than a format road-fork in the ever-expanding digital media landscape. However Slate continued to invest in podcasting over the years, experiencing steady audience and revenue growth. Now, Slate has announced the launch of Panoply, its new podcast network for media brands, authors, personalities, and premier organizations.