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Perspectives | Policy

Can you hear me now? 

The Internet has ushered in the most profound shift in the history of media. The public is in charge. Yet, at the same time, the Internet boom has also brought endless opportunities for middlemen to take advantage of short-term opportunities without serving these human beings. These self-serving middlemen do not survive long-term, but they can do plenty of damage regardless of their lifespan. So how did we get here?

Innovation | Video

Great Big Story: CNN-backed, newsworthy content that’s not news

Big media companies are investing in content that attracts younger audiences, as evidenced by Time Inc.’s purchase of Hello Giggles this week and NBCUniversal’s recent investment in Vox and Buzzfeed. Now Turner-owned CNN has announce its own bid for this massive and attractive segment with the launch of Great Big Story, an independent video network, focused on “unparalleled and optimistic storytelling.”

Advertising | Industry-Research

US ad sales will grow by +2.2% this year, with digital surpassing TV ad spending faster than expected

Digital media ad revenue will surpass TV ad spending faster than expected, according to Interpublic-owned media buying and research firm Magna Global. According to its US Media Owner Revenues Forecast, advertising revenues grew by +1.6% in the first half across all media categories. While digital media remained dynamic, growth is increasingly contrasted between social and video formats (from +30% to +50%), search (+10%) and banner display (+4%). Magna Global predicts that digital media ad revenues will reach $66 billion and that digital will surpass television in 2016 to become the #1 media category, one year earlier than previously expected.

Perspectives

Paper products and digital content: Georgia-Pacific taps Meredith for content marketing on a grand scale

Georgia-Pacific has gone all in on content, joining forces with Meredith Corporation to create 1,400 pieces of custom content to promote six of its brands—Angel Soft, Brawny, Dixie, Sparkle, Quilted Northern, and Vanity Fair—across Meredith’s digital properties. It marks not only one of the largest content-based advertising initiatives to date, but also offers a roadmap for any undertaking of this type.

Perspectives

Twitter’s having its moment – and not all good

For the umpteenth time, Twitter is trying to attract and keep new users in an effort to stay up with Facebook and please Wall Street with forever growth. (For some reason 316 million users isn’t enough, while also beating top and bottom line earnings expectations.) The company has made a series of up-and-down announcements, from the new publisher-friendly Moments tab, to naming Jack Dorsey CEO to right the ship, to coming across-the-board layoffs. Is this a course correction, or just noise and fury signifying nothing?

Industry-Research

What’s right for your mobile user experience: app or site?

Often, organizations are faced with a decision to focus development resources on the mobile web or app experiences. Unfortunately, the answer is both—or at least that the answer isn’t as much an either or as a question of user experiences and expectations. Millward Brown explored the question of when people use apps and when they opt for the mobile web and has published the results in The New Mobile Mantra.

Legal & Legislative Committee Call

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