Search results for "AI"
Quick reflexes and hard news: The media industry’s new reality
The onset of the coronavirus pandemic has galvanized the media industry into action. Even as audience numbers have “skyrocketed,” the advertising revenue that sustains much of the media ecosystem has…
Republicans are more likely than Democrats to suffer from news fatigue
Most Americans are stressed by the amount of news they get each day. In fact, this sentiment has been building for some time. According to a Pew Institute study seven…
Data-driven digital content is key to brand success
Every company today, regardless of industry, is a digital company. This has to be the case for a company to survive in the connected age. What this means is that…
DCN’s must reads: week of March 19, 2020
Here are some of the best media stories our team has read so far this week: The Verge | Facebook was marking legitimate news articles about the coronavirus as spam…
We need the news. And the news needs us.
“In a pandemic good info saves lives.” – Dr. Marc Lipsitch, professor of epidemiology at Harvard University Like much of America, I was introduced to Dr. Lipsitch in the…
How three media outlets are taking their own approach to TikTok
The TikTok app has now been downloaded nearly two billion times. And a recent surge in new users is being attributed, at least in part, to people escaping the boredom…
How flagging content really affects the perception of truthfulness
In an attempt to act responsibly, social platforms now flag content that is certain to be false. However, flagging disputed content has some unintended consequences. False headlines that aren’t flagged…
More advertising doesn’t equal more effective advertising – the numbers back it up
“People aren’t paying attention to ads.” “Consumers are seeing too many ads.” “Ad overload is hurting brands.” When was the last time you heard someone in the industry make a…
How Bloomberg is building a global database of expert women sources
It’s not a new problem. However, it is a widespread and persistent one for anyone working in media: the need to efficiently ensure diversity of sources. One specific issue is…
Churn closes in on customer acquisition as the priority for streaming services
About a third of households are likely to adopt a vMVPD service within the next year according to Parks Associates research service OTT Video Market Tracker, which analyzes the impact…
DCN’s must reads: week of March 12, 2020
Here are some of the best media stories our team has read so far this week: AdExchanger | Publishers Are Wary Of New Tech That Wants To Use Their First-Party…