Search results for "AI"
Consumers oppose being microtargeted by political advertising
Consumers are very aware that social platforms and websites collect information about them. However, most Americans say political campaigns should not be able to target them with digital ads based…
The truth about scroll and swipe: The real value of mobile’s most famous features
The world of mobile is built on scroll and swipe actions. Addictive and habit forming, infinite scroll became the defining characteristic of social media networks for a time. Clicking is…
Comment sections aren’t dead (yet)
Comments for news organizations’ digital publications took a blow when NPR closed its online comments section in 2016. Even before NPR’s monumental decision, other organizations including The Verge, Reuters, and…
DCN’s must reads: week of March 5, 2020
Here are some of the best media industry stories our team has read so far this week: NBC News| Mission Impossible: Entertainment giants grapple with financial impact of virus (3…
Prove the value of thought leadership with the FT’s new framework
Marketers know that thought leadership is an important part of a strategy to build awareness and trust, and to help their companies get a seat at the table. But until…
How “Behind the Story” cards affect readers’ trust in the news
In an effort to provide more transparency in journalism, McClatchy, a local news publisher with a footprint in 30 markets, designed an information card to help readers better understand the…
Why zero-party data is publishers’ secret weapon in a post-cookie world
The clock is ticking on third-party data. The death of third-party cookies — courtesy of Google, Apple, GDPR and CCPA — also means the accelerated fade of third-party data. And…
How Discovery’s Food Network Kitchen delivers across platforms
Cooking and watching TV: it’s a culinary combination that’s been a staple of the small screen since Philip Harben whipped up a batch of lobster vol-au-vents for BBC viewers way…
DCN’s must reads: week of February 27, 2020
Here are some of the best media stories our team has read so far this week: Folio: | Publishers Sharpen Their Approach to Paywalls (6 min read) Digiday | The…
Putting the consumer first in a post-cookie world
The future of cookies is unknown and much of the industry is scrambling to maintain consumer confidence in the digital advertising ecosystem. At the heart of the fear, uncertainty, and…
Say goodbye to the cookie and hello to contextual
Understanding consumers’ wants and needs is critical for advertising success. These days, having technology that enables these insights is not just nice to have – it is a must have….
Publishers prepare for 2020 with technology investments
Digital publishers see rays of hope as they continue to monetize premium content, transform business strategies, maximize technology investments, and increase revenue diversification. Just over two-thirds (69%) of digital publishers…