Search results for "AI"
DCN’s must reads: week of February 20, 2020
Here are some of the best media stories our team has read so far this week: The Financial Times | EU rejects Facebook’s proposals for online regulation (4 min read)…
Want to clean up Facebook? Don’t listen to Menlo Park
Mark Zuckerberg is reportedly “begging to be regulated.” He has made several statements to that effect, suggesting that he supports state-backed regulation in four areas: elections, political discourse, privacy, and…
Can your consent management platform handle today’s regulatory challenges?
Digital regulation is in the process of adjusting to a sea of change brought in by legislators at state, national, and international levels. Following the EU’s GDPR lead, the California…
Latency: the devastating tax that publishers are ignoring
In recent years, the industry has focused a great deal of attention on the “tech tax” on programmatic spending. This refers to the fees being paid to the various DSPs, SSPs,…
New research offers a method to build habit-forming news products
Readers once consumed the morning paper as regularly as their morning coffee. As well-trained hounds would retrieve that paper from the lawn, consumers had deeply ritualized routines around their consumption…
The rise of tribal subscription marketing
“Democracy dies in darkness.” It’s an amazing rallying cry, a banner that supporters of The Washington Post flock to. As a tool for signing up potential subscribers, it has the…
DCN’s must reads: week of February 13, 2020
Here are some of the best media stories our team has read so far this week: The Guardian | The New York Times’s success lays bare the media’s disastrous state…
Subscription motivation and acquisition tactics
As the art and the science of acquiring digital subscriptions has progressed, the use of advanced analytics to profile potential subscribers and target them with subscription offers has become standard…
Defining the publisher of the future
Since the dawn of the printing press, publishers have been navigating the forces of technology. From the advent of newspapers and magazines in the 17th century to the more recent…
The impact of Accenture’s exit from the media auditing market
One of the world’s biggest consultancies, Accenture – home to arguably the largest media auditing operation – has announced it would be leaving the business. Presumably, this is because the…
How USA Today balanced advertiser and consumer expectations in its latest redesign
One of the biggest challenges facing any digital publisher is how to balance the often-competing needs of readers and advertisers. Brands may want visibility, but how do you ensure their…
Gen Z not only loves content, they pay for it
Media is embedded into the lives of Generation Z. This group, ages 14 to 22, are digital natives and socially driven. According to a new report from VICE Media in…