Search results for "AI"
Inside the maturing podcast advertising market
If you open a podcast app, like Castbox, Spotify or Apple Podcasts, the content available is immensely vast. Hundreds of thousands of podcasts in every thinkable category, available with the…
Ad quality is content quality. And quality content needs better classification
As stakeholders across the digital media industry work to fine tune the programmatic market, the issue of ad quality continues to reveal new challenges. This makes sense. “Ad quality” is…
DCN’s must reads: week of January 30, 2020
Here are some of the best media stories our team has read so far this week: BuzzFeed | Fraudsters Used Grindr To Spoof Ads On Roku Apps And Devices (7…
What Chartbeat’s loyalty research says about the future of device, channel strategies
In recent years, global publishers have shifted their focus on the ties that bind loyal readers and their propensity to become subscribers. Therefore, we wanted to better understand loyal reader…
Edelman Trust Barometer indicates the distrust of media is fueled by social platforms
In the past, encouraged by a strong economy, consumers found core societal institutions, government, business, NGOs and media, both competent and of high ethical standing. Unfortunately, according to the 2020…
Publishers: Have no fear of a cookieless future
In case you missed it, just about everyone has been predicting the death of 3rd-party cookies for almost a year. Now, Apple has closed loopholes with ITP 2.3. Mozilla, Brave,…
DCN’s must reads: week of January 23, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Britain Plans Vast Privacy Protections for Children (5 min…
Audience expectations are critical in DCN’s 2020 vision
We’ve just returned from our annual summit where a couple hundred senior executives gather in a closed-door meeting to discuss the most pressing issues and exciting opportunities that we, as…
Publishers focus on the evolution of the business at the annual DCN: Next Summit
At the dawn of the new decade of 2020, DCN members gathered at the Mandarin Oriental Miami January 16 and 17 to network, discuss victories and challenges as media companies…
Reuters finds reader revenue critical for the future of media
Mobile and social media received a lot of attention this last decade. Major media trends included fragmented attention, intermediated media, and growing distrust in journalism. So, what will the next…
Scott Galloway on Antitrust, election interference, the future of Amazon and more [Video]
Last week, at the DCN Next: Summit, Scott Galloway who is a professor at the NYU Stern School of Business and Author of ”The Four“ and ”The Algebra of Happiness” had a lively…
From Fortnite to Jeff Goldblum, here’s how 7 publicity stunts affected readership
There’s a blackhole in the video game universe. A massive, bare chest Jeff Goldblum is lounging on a London lawn near a bridge. And the golden arches have inverted. Surely…