Search results for "AI"
Digital Content Next Leans into Future Focus, Elects New Executive Committee Members
Miami, FL – (January 16, 2020) – Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality digital content brands, announced updates to its 2020 Executive Committee after convening members…
Rappler CEO Maria Ressa says 2020 is the year that we must fight the battle for truth
The year 2020 will be a tipping point year for media companies. This is the year in which journalists must fight the battle for truth, according to Maria Ressa, CEO…
Fact check series, part one: the truth about “cookieless” DMPs
As a 20-year marketing technology and media vet, I must tip my cap to data management platform startups for bringing new energy and interest to the needs of publishers and…
The snack is back: How messaging will satisfy audience appetite for bite-sized content
A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull…
DCN’s must reads: week of January 9, 2020
Here are some of the best media stories our team has read so far this week: The Hollywood Reporter | Big Data Comes to Hollywood: The Brewing Antitrust Battle of…
New DCN report offers insights on programmatic marketplace
Digital Content Next (DCN) has released a strategic advertising report, TRUSTX Programmatic Market Insights Report, which offers learnings on the mechanisms, practices, and performance in play in the programmatic market….
Digital media in 2020: What lies ahead?
From the boom of direct-to-consumer (DTC) brands to the introduction of new OTT streaming services such as Disney+, 2019 brought significant innovation to the digital media space. As we begin…
Digital advertising trends that will dominate publishing in 2020
The digital advertising landscape is constantly—and rapidly—evolving. Both publishers and advertisers will continue to see shifts in their businesses in 2020 as new technologies gather increased market share. Those who…
The 8 biggest challenges digital publishers faced in 2019–and what lies ahead for 2020
A year in the life of a digital publisher contains multitudes. Ups to some felt like downs to others. But there were challenges and news that publishers of any size…
Yes, your newsroom can get into podcasts. Here’s how.
Starting a podcast is easier than ever now. But how do you create a sustainable strategy around audio content, especially in the local and regional newsrooms that are dwindling at…
DCN’s must reads: week of December 19, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | FTC Weighs Seeking Injunction Against Facebook Over How Its…
Why mistaking invention for innovation could be hurting your business
Innovation has long been the buzzword of the digital era. It has been called “the mantra of business leaders” and “the most important and overused word in America.” According to…