Search results for "AI"
Consumers are excited about 5G connectivity. Less so about escalating privacy concerns
Perhaps the word of the year for 2019 should be “connectivity.” According to Deloitte’s new report, 2019 Connectivity and Mobile Trends (CMT), the average household now has 11 connected devices,…
What advertisers really want from digital publishers
Losses due to digital ad fraud made headlines in 2019. Such staggering reports have led some marketers to evaluate their media buying processes and become more selective about where they…
DCN’s must reads: week of December 12, 2019
Here are some of the best media stories our team has read so far this week: NiemanLab | This is how the 5 biggest newspaper chains could become 2 —…
The state of news subscriptions – and a newsworthy approach worth considering
Doggedly following the pace of the duopoly and facing falling print revenue, they anxiously watch as an increasing number of rivals drop out. And let’s face it, the route has…
Top digital advertising trends for publishing executives in 2020
It’s that time of year – time to close the books, conduct annual reviews, and plan for the future. When it comes to online advertising, here’s what publishing executives should…
Publishers have reevaluated their platform relationships
As 2019 comes to an end, we see that publishers have reevaluated their relationship with technology platforms. According to the Tow Center for Digital Journalism’s new report, Platforms and Publishers:…
What this past quarter of engagement data tells us heading into 2020
When we look back at audience engagement insights this year, we confirmed what we’ve known for some time — mobile readership is growing rapidly across the world. Overall, about 40%…
DCN’s must reads: week of December 5, 2019
Here are some of the best media stories our team has read so far this week: NiemanLab | Inspired by The Daily, dozens of daily news podcasts are punching above…
Beyond news: How publishers are building subscriptions around non-news products
A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form…
Out of control: Consumers increasingly wary of data collection, use, and security
Consumers are increasingly concerned about their privacy and apprehensive about their activities being tracked. They are also very worried about the ways in which their data is being used and…
Fostering quality journalism through a brand safe open web
Almost half of comScore’s top 100 Web properties in terms of audience have some news component to their content offering. So, it is clear that news continues to represent a…
Premium context and 30-second spots dominate video advertising right now
It’s shaping up to be a defining year for the video advertising landscape. Notably, 2019 was marked by the primacy of connected TV, an embrace of the value of premium…