Search results for "AI"
The Atlantic ventures into new digital waters
When you’ve been in the publishing business since 1857, you can rightfully say that you’ve learned a thing or two about longevity and how to make a product continually appealing…
DCN’s must reads: week of November 21, 2019
Here are some of the best media stories our team has read so far this week: Bloomberg Law | Facebook, Google Fund Nonprofits Shaping Federal Privacy Debate (11 min read)…
Platforms, politics, people and sharks
Last week at the 2019 World Media Congress in Las Vegas I had the privilege of being asked to address the weighty topic of “Platforms, Politics, and People.” At this…
Compete or collaborate? Two approaches to dealing with walled gardens
Publishers are rightfully concerned with the fact that huge search and social companies dominate today’s digital advertising market. Typically, they have reacted to this state of play in one of…
Research confirms healthy consumer appetite for digital subscription products
A new research report, Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences, reinforces our findings earlier this year that the subscription marketplace is vibrant and growing. The…
How to accurately evaluate your content marketing
Today, branded content is the most effective way to capture the attention of and build trust with new audiences. And, as all marketers know, time (a.k.a attention) is money. For…
Let’s celebrate the decline of the third-party cookie
The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality…
How Disney+ and AppleTV+ are changing the OTT landscape
It’s a big month for streaming. The launch of Apple TV+ and Disney+ are finally upon us. So it’s a good time for an update on the state of the…
The publishers’ guide to ecommerce
While advertising and subscription revenues are core to publishers’ bottom line, developing alternative revenue streams is critical in today’s competitive environment. One diversification approach, ecommerce, has evolved well beyond affiliate…
DCN’s must reads: week of November 7, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | The Great Streaming Space-Time Warp Is Coming (6 min…
Hindsight is 2020: Electing to capture political ad spend
Following the 2016 election, a number of factors drastically impacted the digital advertising landscape for advertisers and publishers alike. These included “fake news” and foreign influences, among growing concerns of…