Search results for "AI"
Navigating nine consumer paths to digital subscriptions
People are motivated to subscribe to their news digitally for a variety of reasons. It’s a personal path that often takes time. Some people are driven by a topic of…
Why winning means the race is never done
Remember the success of the Gameboy? It’s been 30 years since the first version came out in 1989, and Nintendo waited five years before releasing the next iteration of the…
TikTok: How China concerns highlight the lack of US leadership on data
Last week, US Senate Minority Leader Chuck Schumer (D-NY) and Senator Tom Cotton (R-AR) sent a letter to the Director of National Intelligence to request an assessment of the national…
DCN’s must reads: week of October 31, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | The Advertising Industry Has a Problem: People Hate Ads…
Marketers want to reach GenZ. Is TikTok the place to do it?
TikTok is the latest rage in social media, and there are some compelling reasons why it could emerge from fad status into a viable long term player. However, advertisers will…
Distribution, operations, and reporting key in newsroom transformation
Traditional news channels are transforming into hybrid newsrooms, combining digital platforms into an integrated business model according to The 2019 State of Technology in Global Newsrooms Report. In fact, half…
What the Australian Broadcasting Corporation can teach podcasters everywhere
Research presented at Australia’s fourth national podcast conference offers some good news for media outlets that have yet to put a toe in the podcast waters. Ozpod, convened annually by…
OTT distribution channels are changing. Be ready
OTT players and channels are changing faster than the seasons. The spring will bring a crop of new streaming entrants, joining an already crowded market. Still dominated by Netflix, a…
Mobile aggregators: The opportunity for referral traffic we’re not talking about
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
Local news: Forget national metrics and focus on your strengths
Regional papers depend on building communities based on geography. But younger people prioritize interest-based communities. So, how can local and regional papers build new relationships with digital natives? At the…
DCN’s must reads: week of October 17, 2019
Here are some of the best media stories our team has read so far this week: The Hollywood Reporter | TPG Capital Has Invested Billions in Media, Is It Paying…
How publishers are rethinking audience in a user-first world
On September 25, Vox Media acquired New York Media — the company behind my former employer, New York Magazine. Vice Media acquired Refinery29 on October 2. And five days after…