Search results for "AI"
Malware thrives in a blocking world
Security professionals continue to tell us that the threat landscape is constantly evolving and it’s not uncommon for The Media Trust’s Digital Security & Operations (DSO) team to discover a…
How marketers and agencies can address increasing privacy regulation
Privacy has been in the spotlight more than ever before. Tech giants like Facebook and Google have been scrutinized in congressional hearings, fined, and are under investigation from the Department…
DCN’s must reads: week of October 10, 2019
Here are some of the best media stories our team has read so far this week: The Financial Times | Music labels wary as Apple tries to bundle subscriptions (3…
Story labels alone won’t restore trust. But depending on your approach, they can help
An alarming number of consumers don’t trust the media. Since trust hit its all time low in 2016, the industry has been hard at work restoring this critical factor. The…
Why you should consider bypassing app stores to reach new audiences
Frustrated by fierce competition in a marketplace that counts over 6K new Android apps added daily to the Google Play app store alone and infuriated by reports that suggest Apple…
With the cookie crumbling, the new recipe for data-driven success features consumer trust
The digital advertising industry is changing. Third party cookies are being rendered obsolete by recent browser updates including Safari’s ITP 2.2/2.3 and Firefox’s v69. Users are also becoming wary of…
Google continues its offensive, but we’re all smarter now
There is a certain musical rhythm to our digital media industry calendar. If there was a crescendo, I expect it would be in the Fall, as leaders migrate from execution to…
DCN’s must reads: week of October 3, 2019
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | With Facebook’s Coming News Tab, Only Some Will Get…
How intelligent paywalls maximize total digital revenue
Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. News media companies are struggling to support their newsrooms…
Three tools publishers need to compete with the duopoly
Digital advertising is growing. However, the Duopoly continues to dominate and capture the majority of the market share. While the Duopoly drives growth in terms of scale, publishers are actually…