Search results for "AI"
Pandemic parenting: How Parents.com is pivoting its digital strategy to serve readers in a time of crisis
As schools close around the world and a growing number of people are having to juggle home working and childcare, parents face unique challenges in the wake of the Covid-19…
DCN’s must reads: week of April 9, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | ‘A Seismic Shock’: Jittery Companies Pull Back on Ads…
Fact check series, part two: contextual targeting, audience targeting, and match rates
Despite confusing messages from Data Management Platform start-ups, publishers need to understand the differences between contextual and audience targeting solutions. This knowledge will help them effectively match consumers to marketers…
Survey confirms Covid-19 news differs by source, often with misinterpretation
Results from a new Pew Research Center study show that consumers perceive news differently about Covid-19 based on as their main source of political news. The research asked consumers to…
Publishers are focused on revenue and time on site
Due to recent trends in news related to the Covid-19 outbreak, publisher traffic is booming. Not only are people visiting publisher sites more, they’re also sticking around longer and reading…
Ad tech companies: Stop journalism-harming keyword blocking
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword blocking practices that jeopardize the sustainability of high-quality journalism during…
Complex Networks is making the most out of staying at home
These days, the new normal involves a whole lot of not going anywhere, and it’s a situation that’s wreaked havoc on businesses of all kinds. Yes, that includes streaming programming,…
DCN’s must reads: week of April 2, 2020
Here are some of the best media stories our team has read so far this week: The New Yorker | The Fate of the News in the Age of the…
An analysis of the spend amidst Covid-19: threats and opportunities
As we approach Q2, we know that advertising spend is going to look dramatically different than it did in 2019. In large part, this will be part of the aftermath…
On the alert for filter bubbles
There are currently no products, vaccines or drugs approved to treat or cure the coronavirus. However, that wasn’t the news on social media. There was much misinformation and many false…
5 Ways to repurpose the same journalism to diversify revenue
As multi-channel has given way to omnichannel distribution, publishers no longer seek print readers or digital readers. Instead, they recognize that they must reach the same reader across mediums to…
DCN’s must reads: week of March 26, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Coronavirus Brings a Surge to News Sites (7 min…