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DCN’s must reads: week of April 23, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | YouTube Spars With Auditor Over Transparency of Advertising Risks…
The dominance and obstinance of big tech platforms
Earlier this month, the French competition authority ruled that Google must negotiate in “good faith” with news publishers to pay them for using news snippets in Google’s News and search…
Creativity in the face of a crisis
It is, of course, folly to try to sugarcoat the current reality of the media marketplace: It ain’t good. And there isn’t a clear path to the other side of…
Publishers walk a revenue/ad quality tightrope – but there’s hope
The global Covid-19 health crisis is disrupting the global economy as we speak. And whether the economic forecasts happen to be optimistic or not, the business world has acknowledged this…
In the battered news industry, are nonprofits best equipped to survive?
Over the past decade, the nonprofit news model has offered some hope while traditional news outlets struggled to keep afloat. Without the need to rely on advertisers and instead making…
Q2 ad rates are at a historic low: This is how publishers should address it
The coronavirus pandemic has caused ad rates to fall to a historic low. On April 3rd, an index score of 37 was recorded, as compared with an index score of…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Approved presentations appear below the speaker’s headshot. Legal and…
The time is right for AR: Inside Axel Springer’s immersive travel experience
Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck…
Post-coronavirus content: A Chartbeat analysis of global engagement data
Reader interest in coronavirus content has begun to wane. In fact, since March 30, we’ve seen traffic to Covid-19 articles is down nearly 25%. As Covid-19 fatigue sets in, we…
Tech and Product Innovation Series – Practical Ways to Inject User-Focus into Your Product Development Strategy
A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members…
Tech and Product Innovation Series – Building Ad Technology Products in a More Private World
A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members…
Calculating the value of media content
As media companies look to their portfolio of brands to build or maintain their role as content destinations, it’s important to evaluate the production and consumption cycles of their news…